The fault lies in product design that ignore the needs of users and the principles of cognitive psychology. The book has now been published in a new, revised edition.)Įven the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. Watch Don Norman explain the basic concepts of emotional design (2 min.(This page is about the original edition of The Design of Everyday Things. Epilogue:We Are All Designers (PDF, 200 kbyte).
Wired: "The book pops with fresh paradigms, applying scientific rigor to our romance with the inanimate. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff. Emotional Design: Why We Love (Or Hate) Everyday Thingsĭid you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world.
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